Stop paying Meta and TikTok for customers
Cross Social finds the social spend going to existing customers and overexposed audiences, then puts every dollar to work reaching new people.
Free audit of your last 90 days · Results in 7 days · No commitment
The algorithms love your customers. Your budget, not so much.
To hit their targets, Meta and TikTok chase people who already know you: customers, site visitors, followers. Reported ROAS looks great. But a chunk of those sales would have happened anyway.
of social spend often goes to audiences you already own
frequency seen on some retargeting ad sets
native tools linking social spend to branded search
to your first incrementality audit
Illustrative figures — replace with Primelis benchmarks.
Measure. Understand. Activate.
Measure
Net new reach, existing-customer share, frequency, branded searches and new Shopify customers, in one daily view.
Understand
A 0–100 incrementality score for every campaign, ad set and creative. See every input. Tune every weight.
Activate
Cut budgets, exclude customers, cap frequency, shift spend. Recommend-only, team approval, or autopilot with guardrails.
Find the ad set that cannibalizes in 30 seconds.
Drill from platform down to creative. Every row shows existing-customer share, frequency and estimated contribution to branded search, with a plain-English diagnosis: “This ad set spends 70% of its budget on existing customers at an 8.2 frequency over 7 days.”
From insight to action, without losing control.
IF / THEN rules surface the right moves. You choose: recommend-only, team approval, or autopilot with budget caps, protected campaigns, an emergency stop and a full audit trail.
Overview
Spend vs. branded searches and revenue, adjustable lag, saturation curve.
Drill-down
From platform to creative, with plain-English diagnostics and Incremental / Cannibalizing labels.
Incrementality score
Six weighted inputs. Your lift tests always take priority.
Competitive intelligence
Active creatives, launch cadence, creative lifespan and surge alerts.
External factors
Sales events, holidays, weather and CPM pressure overlaid on your results.
Guarded activation
IF / THEN rules, budget caps, protected campaigns, one-click undo, full audit trail.